LINEAR TV NETWORKS VS OTT SERVICES: THE TRANSFORMATION OF COMPETITION AND THE FUTURE OF NEW CONTENT, WITHIN THE CONTEXT OF CHANGING VIEWING TRENDS AND ONGOING COMPETITION

Linear TV networks have long been recognized as established television models, relying on regularly timed shows via satellite. In contrast, on-demand streaming operate on viewer-driven consumption, with Netflix, major competitors, and Apple TV+ serving as leading platforms. As digital engagement shift, rivalry between broadcast stations and online